Services
Visual Identity/ Web Design
Duration
4 weeks
Client
Vortex Drive
Date
February, 2024
Vortex Drive
Vortex Drive, a dynamic car dealership based in California, specializes in offering a wide range of new and used vehicles tailored to meet the modern consumer's lifestyle.
About
Vortex Drive, a premier dealership offering both new and pre-owned vehicles in California, has successfully distinguished itself in the highly competitive U.S. auto industry. Committed to providing a wide selection of top-quality cars and outstanding customer service, Vortex Drive strives to meet the varied needs of its clientele. Despite the challenges of a saturated market, the dealership has upheld its reputation by prioritizing reliability, transparency, and customer satisfaction.
Challenge
In the face of a saturated automotive market, Vortex Drive encountered significant hurdles, including reduced foot traffic in showrooms and a disappointing conversion rate. This was largely attributed to an outdated brand image that didn’t align with the changing preferences of contemporary consumers. Additionally, the absence of a clear market positioning made it difficult for the brand to distinguish itself and effectively connect with its intended audience, underscoring the critical need for an extensive rebranding effort to boost its appeal and market position.
Solution
To breathe new life into Vortex Drive's brand identity, Sketchy Digital implemented a comprehensive design strategy aimed at redefining the dealership as more than just a car seller but a lifestyle choice. By introducing a refreshed visual identity, including a new logo, color palette, and typography, enhancing the dealership's online footprint through a revamped website and social media presence, and standardizing marketing collateral, this all-encompassing approach sought to not only reach a wider audience but also to improve the overall customer experience, thereby distinguishing Vortex Drive in the crowded automotive market.
01
Logotype
From concept to road
The logo of the brand boasts a minimalist design that cleverly incorporates a car wheel rim, making for an image that seamlessly integrates with any branding material. The use of italicized capital letter for the brand name infuses the logo with a sense of speed and exhilaration. These nuanced details collectively enhance the logo's dynamic and energetic feel.
02
Typography
Fonts at the wheel
To transform Vortex Drive's brand identity and establish it as a lifestyle brand, the combination of Bebas Neue Regular and Poppins Regular fonts is meticulously chosen to present a modern yet welcoming aesthetic. Bebas Neue Regular, applied to headlines and primary visuals, communicates innovation and confidence, whereas Poppins Regular serves as a readable choice for body text and detailed information. This deliberate font pairing blends strength with approachability, significantly enhancing the brand's visual storytelling within the competitive automotive market.
03
Colors
The dynamic duo
Vortex Drive's brand identity employs a striking combination of yellow and black to reflect its energetic and professional nature. Yellow, representing optimism, vitality, and creativity, complements the sophistication, dependability, and authority conveyed by black. Together, these colors not only capture attention but also project a sense of trustworthiness, appealing to contemporary consumers looking for both excitement and reliability in their automotive selections.
04
Web & App
Driving digital
Vortex Drive's website showcases a sleek design and intuitive interface, with a black and yellow color scheme that lends the site both vibrancy and elegance. The layout is thoughtfully structured, featuring user-friendly car model selectors and distinct areas for new and pre-owned vehicles, financing opportunities, and after-sales services. The inclusion of social media links and a blog section adds to the site's informational value and accessibility. Overall, the website stands as a testament to Vortex Drive's commitment to innovation, dependability, and customer focus.
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