Mental health discussion is everywhere, but what is it really? Mental health includes our emotional, psychological, and social well-being, affecting how we think, feel, and act. It also helps determine how we handle stress, relate to others, and make choices. Good mental health isn’t just the absence of mental illness; being mentally healthy means having the ability to function in day-to-day activities, cope with the ups and downs of life, build positive relationships, and contribute to society.

Hiring the right graphic designer is an important step for your brand and marketing objectives. Whether you’re choosing someone for freelance work or a person to join your team full-time, the result of their work may influence your company and how customers see it for years to come. We’ve collected a list of important questions to help make sure you’re bringing in the right person for the job.

What good is a brand community if the end goal of your business creation and marketing efforts is only profit? It takes more than a line of consumers with credit cards in hand to make your company or personal project a success. People want to connect with the brands they buy from these days and share in purpose, core values, and general interests. Instead of trying to force customer loyalty with temporary measures, think long-term by creating a brand community instead. Not only will you get to build brand awareness and boost your reputation, but you will also get the pleasure of interacting with like-minded people, fueling the type of passion that leads to mutual benefit and success.

Minimalism (from lat. minimus — smallest) is a design style that is characterized by simplicity, expressiveness and elegance. Basically, minimalism removes unnecessary things to focus on the important ones. Minimalism at its core is all about function. They say less is more and it’s perfectly true when it comes to minimalistic design. Every element, be it color, shape, or form is in its place and is necessary simply due to the fact that the usage of each element is reasonable. Minimalism works because our eyes and brains only have a finite amount of attention to give to a design. By giving our eyes fewer items to consider, we devote more attention to those that are present. That’s why minimalist design is so complex and sometimes the hardest thing to create: all the elements must work because all of them attract attention.

It’s almost impossible to think of the color red and not envision Coca-Cola or visualize McDonald’s without the yellow arches, but have you ever thought about why? Colors play an enormous role in how a brand is represented, and choosing the right ones is incredibly important. However, it’s a complicated process.

In the bigger picture of designing, the importance of inclusion is often overlooked — and that’s something that needs to be fixed! You see, the human race is already pretty divided into different kinds of “factions,” and it’s doing us no good. We need to create and develop for everyone; our products, designs, and environments should offer the same level of quality to everyone, irrespective of who they are. In this post, we dive deeper into the subject of inclusion — and explore the top principles every design organization must pay attention to. But first, let’s guide you through what inclusion is in the first place.

A logo is one of the first, if not the first, things people notice about your company. It’s how your company is introduced to the clients and general audience; it’s an integral part of a brand’s identity that can impact the perception of your company by everyone interacting with your brand.

Can you imagine a modern article without any graphics attached to it? Illustration is an extremely powerful tool for capturing the hearts, minds, and intrigue of viewers. Sometimes an illustration only has a few quick seconds to turn the tides for your content before they scroll past the preview of your article. So what makes the difference between being the article that is chosen from a sidebar ad to read, or being the article that is scrolled by, never to be thought of again? Let’s find out what illustration really is and why it doesn’t work sometimes. But first, we’ll take the topic of illustrations back to its core, to address any foundational issues that fell through the cracks.

Anyone who has been on the internet for more than a few years is familiar with what a ‘meme’ is. We have seen them grow and evolve over time, with the really famous ones taking over the internet, sometimes for months at a time. The idea behind memes is to capture people’s attention and keep them engaged in something that can be mutually understood by a wide range of internet users. It makes people feel like they are included in something together and creates a sense of belonging. This is the reason why memes are a great marketing tool for your business. These days, content is everything, and they are going to help to engage your audience more effectively.

Graphic design has come a long way. From designers working on drafting tables and using physical tools to create their designs, the industry has shifted to designers working on computers and using software to produce their designs. The purpose of graphic design has also changed. In the past, people used graphic design for billboards, newspapers, and other print media. But now, people use graphic design for digital media, such as websites, banners, and social media posts. Because of these changes, the process of finding a graphic design contractor has changed as well.

Graphic design is an integral part of any business. You can use it to create a logo, website design, or other marketing materials. However, not all companies have the time or resources to develop their graphic designs. That’s where outsourcing comes in. Outsourcing graphic design can save you time and money while still providing high-quality designs. This blog post will discuss the importance of outsourcing graphic design and how it can benefit your business.

Newsletters are among the powerful marketing tools that can help you boost your business. They can also be used to keep in touch with customers, subscribers, and employees. They’re also effective in reaching potential customers and clients. Email design is essential to the success of your newsletter. In this guide, we’ll discuss what makes an effective email design and how you can create powerful newsletters that will engage your audience.

The customer is the most important aspect of any business. This is why the customer and their comfort are at the center of UX design. It’s all about providing the best possible client experience to encourage them to return. While some may argue that marketing is primarily concerned with a company’s goals and revenue, the two are inextricably linked. UX is frequently overlooked when developing and implementing modern digital marketing strategies. In fact, only 55 percent of brands are currently conducting user experience testing, which is astounding given that 74 percent of people will return to a website if the UX is mobile-friendly. People come to your website because of the content, and the design enhances that content. When done correctly, UX design aids the user in finding that content quickly and easily. Design can help visitors stay on your site longer by organizing content and providing a pleasant experience. For your audience, an emotional connection is critical, but the design must also be functional.

When you’re working on a website, one of the most important aspects is making sure that you have the correct images to accompany your content. You could take the time to take your own photos, but that can be difficult and time-consuming. Or, you could use stock photos. But are they really worth it? Let’s discuss what stock photos are, where you can find them, and whether or not they’re worth it for your business.

According to research, only 10% of information is remembered after seeing a relevant photograph, while 65% of the material is remembered if there’s a picture related to it. People are visual beings and apprehend information better. This way, a good design can help your content strategy succeed. A picture is worth a thousand words, as they say. A lot of effort is put into creating useful and interesting materials. But even the best text won’t have the same effect if it’s not accompanied by a good design. How good design can help your content strategy succeed is often left out of the conversation. This blog post will look at how design impacts user engagement and how it can help company and individual goals.

Marketing is all about getting your product in front of the right people, and there's no better way to do that than with great content. But what makes great content? In many cases, it's graphics and illustrations that help explain complex ideas or products in an easily digestible way. Let's talk about what graphics and illustrations are, their benefits, and why you should start using them.

Working with graphic designers might sometimes go the wrong way if you can’t clearly communicate what you want. When this happens, it’s mostly because there’s a disconnect between you and the graphic designer. It could also be that the crafted design doesn’t perform its primary function you want to deliver. If you’re working with a graphic designer and want to make sure that your next project is done according to your vision, then here are some tips on explaining to them what you want.

We live in the age of personal brands and brands with personality. Consumers don’t just want to buy a product; they want to connect with the company and feel like they share the same values. This is where graphic illustrations for marketing come in.

Every content marketing strategy requires visual content since they are more appealing and engaging than plain text. However, simply using visual content won’t immediately make your strategy successful. You need to know what trends are popular so that you can produce the most appealing content for your audience. The best way to figure out what works for you is by experimenting with different types and formats of content. However, there are some general trends that all businesses should be aware of.

Many consider the creative process difficult to properly organize in certain frameworks. Designers and artists are fraught with the stigma that their creativity is only driven by organic inspiration, but in reality, their work is the execution of a task according to an algorithm. While creativity may have many organic instances, blocks in workflow, lost visualization, and unclear solutions can weigh down the ebb and flow of the creative process. There are solutions to these problems and other issues that arise such as deadlines and budgets. In this article, we will discuss why creative professionals need management and how it may help in their working routine.

Creating a refreshed or completely new look for your brand can offer mixed emotions. Though it can be terrifying, if executed correctly, the results could help re-energize your brand and prepare it for future growth.

The world of packaging design is just as exciting as the contents of the packages ― delightful treats, healthy num nums, and guilt-free pleasures. With quality materials, innovative printing, and graphics, packaging design continues to send waves in the food industry. If you own food biz or want to learn more about packaging design, you’re in the right place. In this post, we will go over why food packaging design has the power to propel your business to success and how you should execute it. As a bonus, we’ll let you in on the best-kept food packaging design trends and examples.

The basics of promotional websites. When a company needs to promote a new product, announce an upcoming event, or create some hype around the brand, one of the ways it can do it is by designing a promotional website. 

The role of a logo in building your visual identity‍. If you close your eyes and try to think of any company, the first thing to come to your mind will most certainly be its logo – not the slogan, not the catchy jingle, but the logo.

Whether you’re confused, who is better to hire, we prepare a small article specifically for your doubts to disappear. When launching your project, such as a multi-functional website or a small Tilda site, you want it to be perfect and meet the needs of both sides – yours and potential customers.

There are so many ways to build brand character and awareness. We’d like to discuss the importance of integrating a mascot into a business and what benefits it has for you.‍

In this article, our Sketchy Digital Team would like to discuss brand identity and awareness. Why’s it so important for your brand? What gravity does term “brand” have in general? What’s the difference between visual identity and brand identity?