Services
Brand Identity/ Web Design
Duration
5 weeks
Client
Vetlio
Date
April 2023
Vetlio
Vetlio is a team of veterinary specialists passionate about pets and dedicated to their health and well-being.
About
Vetlio is a veterinary clinic that provides a comprehensive range of specialized services, including surgery, oncology, internal medicine, dermatology, and emergency care. The company prides itself on the passion and dedication of its team members, and its culture centers around compassion, expertise, and a commitment to the latest advancements in veterinary medicine. Vetlio's professionals have undergone advanced training in their respective fields, and the company employs board-certified veterinarians in various specialties.
Challenge
Vetlio approached us with the task of creating a fresh brand identity that would increase their brand's recognition and attract their desired audience. Our primary goal was to design a visually appealing brand that would connect with its customers on a deeper level.
Solution
Within a highly demanding timeframe, we successfully delivered a revitalized brand identity to Vetlio, which included a newly designed logo, print materials, and an array of conceptual illustrations. Additionally, we developed a landing page for their veterinary services, which propelled Vetlio to the next level and established them as an exceptional veterinary healthcare company.
01
Logotype
Locate the best
The veterinary clinic's logo features a location tag icon and a shield with a pet's face, embodying the brand's core values of safety and protection for animals. The bright orange accent in the logo adds a pop of color, drawing attention and making it easily recognizable. The logo's minimalist design contributes to its aesthetic appeal, creating a polished and professional look.
02
Typography
Write it clear
The Ubuntu and Noto Sans fonts are widely recognized
for their sleek and modern aesthetics, which serve to communicate the clarity, efficiency, and innovation of Vetlio. Their exceptional readability across various devices and screen sizes is indispensable for ensuring
brand consistency across diverse media platforms.
Light
Regular
Medium
Bold
03
Colors
Color pops
The veterinary brand's choice of a vibrant color palette is not by chance. The colors symbolize the company's openness and positive approach towards its patients.
This decision distinguishes the brand from the standard hospital color scheme, making it more noticeable.
Pawsitive Pink
HEX
EE6EA7
CMYK
0 50 28 7
HEX
238 110 167
Gecko Glow
HEX
D5E04E
CMYK
4 0 57 12
HEX
213 224 78
Azure Fin
HEX
66CADC
CMYK
46 7 0 14
HEX
102 202 220
emerald cat eye
HEX
0E9B53
CMYK
55 0 28 39
HEX
14 155 83
Black Cat's Whisper
HEX
211D1D
CMYK
0 2 2 87
HEX
33 29 29
Golden canary feather
HEX
F3A82B
CMYK
0 29 78 5
HEX
243 168 43
Purrfect Purity
HEX
FFFFFF
CMYK
0 0 0 0
HEX
255 255 255
Indigo Wing
HEX
4A6DC6
CMYK
49 35 0 22
HEX
74 109 198
04
Illustrations
Shape the mood
The brand's character is defined by playful illustrations, which are created using location tag shapes. These shapes are also cleverly incorporated into the logo design, making a cohesive and unified appearance for the brand identity. The illustrations serve as the basis for Vetlio's perception and are extensively used throughout its marketing materials. This approach helps to bring together the various elements of the brand and gives it a distinctive and recognizable look.
Let’s work together!
Got an upcoming project idea or looking for a strategic creative partner? We’re excited to meet with you and learn about your needs and goals. Contact us via the form below or email us directly at sales@sketchy.digital
Explore other projects
Legacy
Legacy is an exclusive private equestrian club where tradition, prestige, and world-class horsemanship come together. With elite horses, top-tier training, and a rich history, Legacy is a unique destination for both dedicated and aspiring riders.
View details
Peak Performers
Peak Performers seek out qualified professionals with disabilities and match them with temporary, temp-to-hire, and direct hire opportunities with public and private sector employers.
View details
Arcana Jewelry
Arcana is a handmade silver jewelry brand inspired by the beauty of the moon, stars, and planets. Each piece lets you carry a bit of cosmic magic with you every day.
View details
Arbora (Christmas Edition)
Arbora is a remarkable brand that creates exquisite, handcrafted wooden furniture, capturing natural beauty's peaceful and awe-inspiring qualities.
View details
Alcyon
Alcyon is committed to providing endless possibilities for humanity's progress and pioneering nature through space exploration and technological advancement.
View details
Renova
Renova creates high-end home renovations, turning ordinary living spaces into beautiful homes.
View details
Altoria
Altoria is a vibrant, contemporary music festival in California showcasing emerging alternative and rock artists nationwide.
View details
Grit & Glaze
Grit & Glaze is a lively ceramics brand committed to infusing everyday life with distinctive pieces that are meticulously handcrafted to inspire and enchant.
View details
Able
Able is a trailblazing snack brand transforming the market with its innovative range of healthy bars made from sprouted oats.
View details
Arbora
Arbora is a remarkable brand that creates exquisite, handcrafted wooden furniture, capturing natural beauty's peaceful and awe-inspiring qualities.
View details
Memrify
Memrify is a mobile app that is designed to help you secure your important memories while also simplifying your daily life.
View details
MyoMechanix
MyoMechanix has established itself as a prominent player in the fitness industry, renowned for its dedication to providing top-of-the-line fitness products and services.
View details
MarinCo
MarinCo, a leader in the construction and development industry, redefines luxury and offers unparalleled opulent living spaces.
View details
Opal
The trailblazer in the disposable vape sector, transforming the vaping industry with a unique and revolutionary experience.
View details
Sappro
Sappro is a budding cider brand that offers an array of distinct and innovative flavors to tantalize your taste buds.
View details
Dazzly
Dazzly is a lively makeup brand designed exclusively for teens eager to showcase their individuality while nurturing their skin early on.
View details
Tikka Way
Tikka Way stands as a beacon of Indian culinary traditions, offering a fast-food experience that's as rich in flavor as it is in heritage.
View details
Hydrix: Plumbing & HVAC
Hydrix is a prominent player in the plumbing and air solutions industry, widely recognized for providing top-notch, sustainable products and services.
View details
Suncap Systems
Suncap Systems is a cutting-edge provider of solar energy solutions that specializes in installing high-quality solar panels for homes.
View details
Wagematic
Wagematic leads in payroll innovation, providing small to medium-sized businesses with a streamlined and flawless payroll management experience.
View details
Aventuro
Aventuro is a pioneering travel agency committed to enriching lives with the magic of world exploration. Aventuro crafts bespoke itineraries that resonate with individuality.
View details
Cloudbliss
Cloudbliss is a cloud storage service provider that caters to the varying needs of its users by offering unlimited storage space.
View details
Rove
Rove represents a vibrant barbershop brand positioned at the crossroads of style and innovation, embodying youthful boldness and creativity.
View details
DarkInk
DarkInk is a professional tattoo studio that provides a unique platform for individuals to express themselves through creative tattooing.
View details
Pixcup
A perfect place where the aroma of freshly brewed coffee blends with the nostalgic pixels of classic 8-bit games.
View details
Vortex Drive
Vortex Drive, a dynamic car dealership based in California, specializes in offering a wide range of new and used vehicles tailored to meet the modern consumer's lifestyle.
View details
Fable
Fable is a serene bookstore that creates a peaceful space for those with an insatiable appetite for reading an a curious mind.
View details
Hawthorne Law
Hawthorne Law stands at the forefront of legal expertise, offering a unique blend of traditional values and modern innovation.
View details
Eviggloo
Eviggloo is a lively and creative brand of kid's clothing that embraces the enchantment of childhood and the influence of play.
View details
Eden Gardens
Eden Gardens is a landscape design studio that strives to create a paradise for everyone.
View details
Morris Farm
A family-owned supplier of fresh organic farm products harvested with a deep love and respect for nature.
View details
Dentiform Group
The Dentiform Group is a leading provider of advanced dental techniques that aim to offer personalized care for the creation of healthy and radiant smiles that last for a lifetime.
View details
ArmorUp
ArmorUp stands as a groundbreaking force in the fitness realm, offering a unique and transformative workout experience.
View details
ASCO Realty
Where luxury and the art of refined living converge to transform your real estate aspirations into reality.
View details
Lincoln Private Jets
Lincoln Private Jets offers premier flight experiences with an emphasis on safety and unparalleled luxury, complemented by exclusive member benefits.
View details
Broken Arrow
Boosting business visibility with ahead-of-the-curve digital marketing: boutique precision, global impact.
View details
Revalue Nature
Revalue Nature is a UK climate tech start-up that provides tools to project developers to analyze carbon projects from the ground up.
View details
Cohora
Building emotional connections by empowering brands to build their own online communities while amplifying loyalty.
View details
