Services
Brand Identity/ Web Design
Duration
4 weeks
Client
Vetlio
Date
April 2023
Vetlio
Vetlio is a team of veterinary specialists passionate about pets and dedicated to their health and well-being.
About
Vetlio is a veterinary clinic that provides a comprehensive range of specialized services, including surgery, oncology, internal medicine, dermatology, and emergency care. The company prides itself on the passion and dedication of its team members, and its culture centers around compassion, expertise, and a commitment to the latest advancements in veterinary medicine. Vetlio's professionals have undergone advanced training in their respective fields, and the company employs board-certified veterinarians in various specialties.
Challenge
Vetlio approached us with the task of creating a fresh brand identity that would increase their brand's recognition and attract their desired audience. Our primary goal was to design a visually appealing brand that would connect with its customers on a deeper level.
Solution
Within a highly demanding timeframe, we successfully delivered a revitalized brand identity to Vetlio, which included a newly designed logo, print materials, and an array of conceptual illustrations. Additionally, we developed a landing page for their veterinary services, which propelled Vetlio to the next level and established them as an exceptional veterinary healthcare company.
01
Logotype
Locate the best
The veterinary clinic's logo features a location tag icon and a shield with a pet's face, embodying the brand's core values of safety and protection for animals. The bright orange accent in the logo adds a pop of color, drawing attention and making it easily recognizable. The logo's minimalist design contributes to its aesthetic appeal, creating a polished and professional look.
02
Typography
Write it clear
The Ubuntu and Noto Sans fonts are widely recognized
for their sleek and modern aesthetics, which serve to communicate the clarity, efficiency, and innovation of Vetlio. Their exceptional readability across various devices and screen sizes is indispensable for ensuring
brand consistency across diverse media platforms.
Light
Regular
Medium
Bold
03
Colors
Color pops
The veterinary brand's choice of a vibrant color palette is not by chance. The colors symbolize the company's openness and positive approach towards its patients.
This decision distinguishes the brand from the standard hospital color scheme, making it more noticeable.
Pawsitive Pink
HEX
EE6EA7
CMYK
0 50 28 7
HEX
238 110 167
Gecko Glow
HEX
D5E04E
CMYK
4 0 57 12
HEX
213 224 78
Azure Fin
HEX
66CADC
CMYK
46 7 0 14
HEX
102 202 220
emerald cat eye
HEX
0E9B53
CMYK
55 0 28 39
HEX
14 155 83
Black Cat's Whisper
HEX
211D1D
CMYK
0 2 2 87
HEX
33 29 29
Golden canary feather
HEX
F3A82B
CMYK
0 29 78 5
HEX
243 168 43
Purrfect Purity
HEX
FFFFFF
CMYK
0 0 0 0
HEX
255 255 255
Indigo Wing
HEX
4A6DC6
CMYK
49 35 0 22
HEX
74 109 198
04
Illustrations
Shape the mood
The brand's character is defined by playful illustrations, which are created using location tag shapes. These shapes are also cleverly incorporated into the logo design, making a cohesive and unified appearance for the brand identity. The illustrations serve as the basis for Vetlio's perception and are extensively used throughout its marketing materials. This approach helps to bring together the various elements of the brand and gives it a distinctive and recognizable look.
Let’s work together!
Got an upcoming project idea or looking for a strategic creative partner? We’re excited to meet with you and learn about your needs and goals. Contact us via the form below or email us directly at sales@sketchy.digital
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