Services
Packaging Design
Duration
12 weeks
Client
Opal
Date
April 2024
Opal
The trailblazer in the disposable vape sector, transforming the vaping industry with a unique and revolutionary experience.
About
Opal stands as a trailblazer in the disposable vape sector, redefining excellence with its unique approach. It appeals to enthusiasts who treasure rich taste experiences and the essence of cherishing moments. With its distinct ergonomic device design and a spectrum of unmatched flavors, Opal carves its niche as an extraordinary entrant in the vape industry. Committed to supreme quality, it caters to users who prioritize both design elegance and flavor sophistication.
Challenge
Prior to partnering with Sketchy Digital, Opal encountered substantial obstacles in establishing a distinctive position within the market. The absence of a unified visual identity impeded Opal's ability to effectively convey its foundational values and unique offerings to its intended audience. This lack of clear branding detracted from customer engagement and memorability, posing challenges for Opal in setting itself apart in the fiercely contested vape industry.
Solution
Sketchy Digital undertook the task of redefining Opal's brand story by overhauling its visual identity. By understanding Opal's dedication to unparalleled flavor experiences and the magic of cherishing moments, Sketchy Digital developed a visual dialect that exudes sophistication and elegance and encapsulates the sensory voyage Opal promises its users.
01
Logotype
Minimalism redefined
The logo cleverly combines minimalism with a touch of elegant color, thus amplifying the brand image by portraying Opal as a high-end and discerning choice that does not overwhelm but rather invites consumers to explore a world of subtle, nuanced pleasures.
02
Typography
Crafting character
Using the Ovo Regular font in visual identity is crucial in establishing an Opal’s character and personality. With its soft curves and clean lines, this typeface carries elegance and friendliness while maintaining a professional appearance.
03
Colors
A spectrum of style
The chosen color palette harmoniously combines neutral tones, utilizing white and black, with vibrancy introduced through a captivating gradient. This mix ensures flexibility across various applications, preserving visual appeal and consistency within the brand's identity.
04
Digital & print materials
The serenity of simplicity
The Opal’s advertising materials showcase a sleek, modern, and sophisticated visual style. Emphasizing a clean and minimalist aesthetic, we generously use empty space to highlight the product's smooth and organic design, evoking images of a pebble or a water droplet and suggesting a natural and seamless user experience.
05
Packaging
The gem of packaging
Opal's product packaging is a masterful fusion of minimalist style and color narrative. Its design is both simple and refined, emphasizing clarity and a clean look that draws the eye to the colorful teardrop-shaped gradient inspired by an opal stone.
Flavor in every shade
The droplet's silhouette is elegantly embellished by a mesmerizing gradient that visually represents the flavor it contains. Every hue transition in the gradient provides a hint of a unique combination of tastes, beckoning the consumer to indulge in the experience.
Let’s work together!
Got an upcoming project idea or looking for a strategic creative partner? We’re excited to meet with you and learn about your needs and goals. Contact us via the form below or email us directly at sales@sketchy.digital
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