Services
Visual identity/ Web Design
Duration
3 weeks
Client
MarinCo
Date
April 2024
MarinCo
MarinCo, a leader in the construction and development industry, redefines luxury and offers unparalleled opulent living spaces.
About company
MarinCo shines brightly as a paragon of quality and innovation in the construction and development industry. With a rich history of delivering exceptional service, MarinCo has solidified its leadership position. The company's success is driven by a seasoned team of professionals who contribute unparalleled expertise and unwavering commitment to every endeavor. MarinCo's dedication to surpassing client expectations has firmly established its reputation as a symbol of excellence and forward-thinking within the sector.
Challenge
Despite MarinCo's achievements, the shifting dynamics of the construction and development industry introduced fresh challenges. The company's visual identity, once a symbol of prestige, had slowly become antiquated amid contemporary design norms and digital environments. This older branding no longer showcased MarinCo's innovative essence and progressive mindset. It also lacked the flexibility required for seamless integration across diverse digital and physical platforms, affecting brand visibility and engagement in a fiercely competitive landscape. This mismatch between MarinCo's vibrant capabilities and its dated visual representation threatened to lessen its attractiveness to a new generation of tech-oriented customers and prospective employees seeking a progressive organization.
Solution
Sketchy Digital reimagined MarinCo’s visual identity to reflect the company's innovative spirit and commitment to excellence. The comprehensive redesign strategy focused on modernizing the brand while maintaining its heritage, resulting in a sleek, versatile visual identity that resonates across all mediums.
01
Logotype
Innovative geometry
The MarinCo logo presents a sleek and modern aesthetic that embodies the company's focus on construction and development. The geometric lines converging to form a stylized 'M' are reminiscent of architectural angles and suggest stability and precision.
02
Typography
Contrasting brilliance
When it comes to typography, the combination of Ginzel and Montserrat fonts is a great choice for creating a clear hierarchy that enhances both aesthetics and readability. Ginzel font, when used as a heading, offers a unique and distinctive option that grabs attention and sets a sophisticated tone. On the other hand, Montserrat is versatile as a sans-serif typeface, known for its readability and friendly appearance, making it the perfect choice for body text.
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03
Colors
From solid ground to skyline
MarinCo’s branding color palette exudes trust and professionalism, cohesively crafting a story of reliability, integrity, and infinite potential within the realms of construction and development.
04
Advertising
Architectural artistry
MarinCo's advertising design encapsulates the company's mission to create more than just structures; it's about realizing dreams and forging communities. The design exudes strength and reliability through a refined color scheme that reflects their core construction materials—concrete and steel—and incorporates the tranquil blue reminiscent of architectural blueprints.
05
Digital ads
Precision and progress
MarinCo's digital advertisements feature a visual style that is both streamlined and compelling, capturing a feeling of ambition and accuracy. They effectively portray the company's identity as pioneering and progressive, grounded in a commitment to crafting enduring legacies through smart design and construction.
06
Website
Sculpting user experience
MarinCo's website design presents a seamless fusion of sophistication and practicality, immersing visitors in a story of excellence and artisanship. This approach guarantees a superior user experience, reflecting the custom-tailored essence of MarinCo's construction and development endeavors.
See website
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Let’s work together!
Got an upcoming project idea or looking for a strategic creative partner? We’re excited to meet with you and learn about your needs and goals. Contact us via the form below or email us directly at sales@sketchy.digital
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