Services
Visual identity/ Web Design
Duration
6 weeks
Client
MarinCo
Date
April 2024
MarinCo
MarinCo, a leader in the construction and development industry, redefines luxury and offers unparalleled opulent living spaces.
About company
MarinCo shines brightly as a paragon of quality and innovation in the construction and development industry. With a rich history of delivering exceptional service, MarinCo has solidified its leadership position. The company's success is driven by a seasoned team of professionals who contribute unparalleled expertise and unwavering commitment to every endeavor. MarinCo's dedication to surpassing client expectations has firmly established its reputation as a symbol of excellence and forward-thinking within the sector.
Challenge
Despite MarinCo's achievements, the shifting dynamics of the construction and development industry introduced fresh challenges. The company's visual identity, once a symbol of prestige, had slowly become antiquated amid contemporary design norms and digital environments. This older branding no longer showcased MarinCo's innovative essence and progressive mindset. It also lacked the flexibility required for seamless integration across diverse digital and physical platforms, affecting brand visibility and engagement in a fiercely competitive landscape. This mismatch between MarinCo's vibrant capabilities and its dated visual representation threatened to lessen its attractiveness to a new generation of tech-oriented customers and prospective employees seeking a progressive organization.
Solution
Sketchy Digital reimagined MarinCo’s visual identity to reflect the company's innovative spirit and commitment to excellence. The comprehensive redesign strategy focused on modernizing the brand while maintaining its heritage, resulting in a sleek, versatile visual identity that resonates across all mediums.
01
Logotype
Innovative geometry
The MarinCo logo presents a sleek and modern aesthetic that embodies the company's focus on construction and development. The geometric lines converging to form a stylized 'M' are reminiscent of architectural angles and suggest stability and precision.







02
Typography
Contrasting brilliance
When it comes to typography, the combination of Ginzel and Montserrat fonts is a great choice for creating a clear hierarchy that enhances both aesthetics and readability. Ginzel font, when used as a heading, offers a unique and distinctive option that grabs attention and sets a sophisticated tone. On the other hand, Montserrat is versatile as a sans-serif typeface, known for its readability and friendly appearance, making it the perfect choice for body text.






03
Colors
From solid ground to skyline
MarinCo’s branding color palette exudes trust and professionalism, cohesively crafting a story of reliability, integrity, and infinite potential within the realms of construction and development.
04
Advertising
Architectural artistry
MarinCo's advertising design encapsulates the company's mission to create more than just structures; it's about realizing dreams and forging communities. The design exudes strength and reliability through a refined color scheme that reflects their core construction materials—concrete and steel—and incorporates the tranquil blue reminiscent of architectural blueprints.








05
Digital ads
Precision and progress
MarinCo's digital advertisements feature a visual style that is both streamlined and compelling, capturing a feeling of ambition and accuracy. They effectively portray the company's identity as pioneering and progressive, grounded in a commitment to crafting enduring legacies through smart design and construction.
06
Website
Sculpting user experience
MarinCo's website design presents a seamless fusion of sophistication and practicality, immersing visitors in a story of excellence and artisanship. This approach guarantees a superior user experience, reflecting the custom-tailored essence of MarinCo's construction and development endeavors.
See website

-min.jpg)


-new-min.png)


%20Right-min.png)








Let’s work together!
Got an upcoming project idea or looking for a strategic creative partner? We’re excited to meet with you and learn about your needs and goals. Contact us via the form below or email us directly at sales@sketchy.digital
Explore other projects
Legacy
Legacy is an exclusive private equestrian club where tradition, prestige, and world-class horsemanship come together. With elite horses, top-tier training, and a rich history, Legacy is a unique destination for both dedicated and aspiring riders.
View details
Peak Performers
Peak Performers seek out qualified professionals with disabilities and match them with temporary, temp-to-hire, and direct hire opportunities with public and private sector employers.
View details
Arcana Jewelry
Arcana is a handmade silver jewelry brand inspired by the beauty of the moon, stars, and planets. Each piece lets you carry a bit of cosmic magic with you every day.
View details
Arbora (Christmas Edition)
Arbora is a remarkable brand that creates exquisite, handcrafted wooden furniture, capturing natural beauty's peaceful and awe-inspiring qualities.
View details
Alcyon
Alcyon is committed to providing endless possibilities for humanity's progress and pioneering nature through space exploration and technological advancement.
View details
Renova
Renova creates high-end home renovations, turning ordinary living spaces into beautiful homes.
View details
Altoria
Altoria is a vibrant, contemporary music festival in California showcasing emerging alternative and rock artists nationwide.
View details
Grit & Glaze
Grit & Glaze is a lively ceramics brand committed to infusing everyday life with distinctive pieces that are meticulously handcrafted to inspire and enchant.
View details
Able
Able is a trailblazing snack brand transforming the market with its innovative range of healthy bars made from sprouted oats.
View details
Arbora
Arbora is a remarkable brand that creates exquisite, handcrafted wooden furniture, capturing natural beauty's peaceful and awe-inspiring qualities.
View details
Memrify
Memrify is a mobile app that is designed to help you secure your important memories while also simplifying your daily life.
View details
MyoMechanix
MyoMechanix has established itself as a prominent player in the fitness industry, renowned for its dedication to providing top-of-the-line fitness products and services.
View details
Opal
The trailblazer in the disposable vape sector, transforming the vaping industry with a unique and revolutionary experience.
View details
Sappro
Sappro is a budding cider brand that offers an array of distinct and innovative flavors to tantalize your taste buds.
View details
Dazzly
Dazzly is a lively makeup brand designed exclusively for teens eager to showcase their individuality while nurturing their skin early on.
View details
Tikka Way
Tikka Way stands as a beacon of Indian culinary traditions, offering a fast-food experience that's as rich in flavor as it is in heritage.
View details
Hydrix: Plumbing & HVAC
Hydrix is a prominent player in the plumbing and air solutions industry, widely recognized for providing top-notch, sustainable products and services.
View details
Suncap Systems
Suncap Systems is a cutting-edge provider of solar energy solutions that specializes in installing high-quality solar panels for homes.
View details
Wagematic
Wagematic leads in payroll innovation, providing small to medium-sized businesses with a streamlined and flawless payroll management experience.
View details
Aventuro
Aventuro is a pioneering travel agency committed to enriching lives with the magic of world exploration. Aventuro crafts bespoke itineraries that resonate with individuality.
View details
Cloudbliss
Cloudbliss is a cloud storage service provider that caters to the varying needs of its users by offering unlimited storage space.
View details
Rove
Rove represents a vibrant barbershop brand positioned at the crossroads of style and innovation, embodying youthful boldness and creativity.
View details
DarkInk
DarkInk is a professional tattoo studio that provides a unique platform for individuals to express themselves through creative tattooing.
View details
Pixcup
A perfect place where the aroma of freshly brewed coffee blends with the nostalgic pixels of classic 8-bit games.
View details
Vortex Drive
Vortex Drive, a dynamic car dealership based in California, specializes in offering a wide range of new and used vehicles tailored to meet the modern consumer's lifestyle.
View details
Fable
Fable is a serene bookstore that creates a peaceful space for those with an insatiable appetite for reading an a curious mind.
View details
Hawthorne Law
Hawthorne Law stands at the forefront of legal expertise, offering a unique blend of traditional values and modern innovation.
View details
Eviggloo
Eviggloo is a lively and creative brand of kid's clothing that embraces the enchantment of childhood and the influence of play.
View details
Eden Gardens
Eden Gardens is a landscape design studio that strives to create a paradise for everyone.
View details
Morris Farm
A family-owned supplier of fresh organic farm products harvested with a deep love and respect for nature.
View details
Dentiform Group
The Dentiform Group is a leading provider of advanced dental techniques that aim to offer personalized care for the creation of healthy and radiant smiles that last for a lifetime.
View details
Vetlio
Vetlio is a team of veterinary specialists passionate about pets and dedicated to their health and well-being.
View details
ArmorUp
ArmorUp stands as a groundbreaking force in the fitness realm, offering a unique and transformative workout experience.
View details
ASCO Realty
Where luxury and the art of refined living converge to transform your real estate aspirations into reality.
View details
Lincoln Private Jets
Lincoln Private Jets offers premier flight experiences with an emphasis on safety and unparalleled luxury, complemented by exclusive member benefits.
View details
Broken Arrow
Boosting business visibility with ahead-of-the-curve digital marketing: boutique precision, global impact.
View details
Revalue Nature
Revalue Nature is a UK climate tech start-up that provides tools to project developers to analyze carbon projects from the ground up.
View details
Cohora
Building emotional connections by empowering brands to build their own online communities while amplifying loyalty.
View details