Services
Visual Identity
Duration
10 weeks
Client
Legacy
Date
February 2025
Legacy
Legacy is an exclusive private equestrian club where tradition, prestige, and world-class horsemanship come together. With elite horses, top-tier training, and a rich history, Legacy is a unique destination for both dedicated and aspiring riders.
About
Legacy is more than just an equestrian club — it’s a tradition. With a long history of excellence, Legacy offers top-tier riding facilities, elite horse breeding, and expert training for riders of all levels. Membership is exclusive. Whether you're an experienced competitor or just beginning your journey, Legacy provides a world-class experience in a setting that blends heritage with modern luxury.
Challenge
Legacy wanted to refresh its brand to better reflect its prestige while staying true to its roots. They needed a look and feel that captured their rich history but also appealed to a new generation of equestrians seeking the best. Their current branding didn’t fully communicate the club’s exclusivity, elegance, and dedication to excellence, so they asked us to create an identity that truly represents what Legacy stands for.
Solution
We started by diving into what makes Legacy special — the history, the passion, and the unwavering commitment to world-class horsemanship. From there, we built a new brand identity that feels both timeless and sophisticated. We crafted high-end marketing materials, and refined their messaging to highlight the Legacy experience. Every detail was carefully considered to ensure the brand reflects the tradition, prestige, and sense of belonging that members value.
01
Logotype
A lucky step forward
Legacy’s logo is simple, yet refined. The bold, modern typeface gives it a strong presence, while the deep red color adds warmth and prestige. A subtle yet meaningful detail is the "A," shaped like a horseshoe, symbolizing the club’s deep connection to the equestrian world.
02
Typography
Font fusion
We chose Arimo and Commissioner to give Legacy a modern yet timeless feel. Arimo is crisp and clean, making everything easy to read, while Commissioner adds a touch of elegance with just the right amount of character.
03
Colors
Strong tones
We carefully chose the colors to reflect the elegance of the equestrian sport. Crimson Saddle brings warmth and richness, while Midnight Mane adds depth and strength like the dark coat of a horse. Grey Mare and Isabelline balance the look with soft, natural tones, keeping things refined and timeless.
04
Digital & print materials
Delivering prestige
Legacy’s marketing keeps things classic and clean, just like the brand. Bold photography, simple layouts, and a strong color palette bring the equestrian world to life. Every piece — from posters to digital content — tells a story of riding, tradition, and community in a way that feels effortless and inviting.
Let’s work together!
Got an upcoming project idea or looking for a strategic creative partner? We’re excited to meet with you and learn about your needs and goals. Contact us via the form below or email us directly at sales@sketchy.digital
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