Services
Brand Identity
Duration
4 weeks
Client
Hydrix
Date
March 2024
Hydrix: Plumbing & HVAC
Hydrix is a prominent player in the plumbing and air solutions industry, widely recognized for providing top-notch, sustainable products and services.
About
Hydrix stands at the forefront of the plumbing and air solutions sector, renowned for delivering premium, eco-friendly products to a discerning clientele. With a solid dedication to innovation, efficiency, and aesthetic excellence, Hydrix has been revolutionizing residential and commercial spaces for over ten years.
Challenge
Despite its superior product line, Hydrix faced a challenge in aligning its cutting-edge offerings with its brand image, which was perceived as outdated and conventional by the market. This discrepancy in brand identity made it difficult for Hydrix to appeal to a contemporary audience looking for innovative and environmentally friendly solutions, thereby impeding its market expansion and customer growth.
Solution
In response to this challenge, Sketchy Digital undertook a comprehensive reevaluation of Hydrix's brand presence to ensure it accurately reflected the company's ethos of modernity and elegance. The rebranding process started with a complete redesign of the brand's visual elements, including a modernized logo, revamped marketing collateral, and refreshed packaging. This strategic makeover aimed to bridge the gap between Hydrix's innovative products and its visual identity, fostering a more cohesive and appealing brand narrative.
01
Logotype
Pure impression
The "HYDRIX" logo features a contemporary, sans-serif font, highlighted by a creatively stylized "H" that gently nods to the brand's expertise in plumbing and air solutions. A teal color scheme is thoughtfully chosen for the logo, symbolizing the brand's focus on water services while conveying a sense of purity and renewal.
02
Typography
Impact and ease
Michroma delivers a stylish, contemporary appearance suited for eye-catching headlines, whereas Nunito Sans features a welcoming, legible design ideal for body text. This contrast blends boldness with accessibility, establishing a distinct visual hierarchy and crafting an intuitive user experience.
03
Colors
The power of air and water
Hydrix's visual identity captures the essence of water and air through its color scheme. A light blue sets a pristine foundation, while a lively teal highlights crucial aspects of the design. A rich navy serves as the grounding element, offering stark contrast for text and decorative flourishes. Shades of gray complement this palette, offering flexibility and a sophisticated neutrality throughout the design components.
04
Advertising
Simplicity in promotion
The promotional materials for Hydrix emphasize the core values of efficiency and comfort that are fundamental to the brand's message. A uniform and expansive layout across all materials bolsters brand recognition, reflecting Hydrix's dedication to providing a clear and effortless experience fo its customers.
05
Stationary
Clean and precise
Hydrix's stationery design adopts a refined and professional visual style that aligns with the brand's premium standing in the plumbing and air solutions industry. It utilizes a minimalist strategy, characterized by ample white space, to foster a pristine and orderly appearance.
06
Social media
Exclusive presence
Hydrix's social media platforms feature a minimalist design, underscoring its proficiency in plumbing and air solutions. This approach uses unique brand elements to weave a sophisticated and tranquil visual narrative. Such an aesthetic highlights the brand's dedication to superior quality and reliability.
Let’s work together!
Got an upcoming project idea or looking for a strategic creative partner? We’re excited to meet with you and learn about your needs and goals. Contact us via the form below or email us directly at sales@sketchy.digital
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