Services
Brand Identity
Duration
4 weeks
Client
Grit & Glaze
Date
June 2024
Grit & Glaze
Grit & Glaze is a lively ceramics brand committed to infusing everyday life with distinctive pieces that are meticulously handcrafted to inspire and enchant.
About
Grit & Glaze is a vibrant ceramics brand known for its colorful and artistic ceramic vases that bring joy and light into everyday life. The brand's essence is captured in its unique products, which are crafted with a playful yet elegant spirit, reflecting the brand's core values of creativity, joy, and inspiration. Grit & Glaze aims to infuse homes with light, color, and happiness, making art and individuality accessible to all.
Challenge
Before partnering with Sketchy Digital, Grit & Glaze encountered several challenges that hindered their brand's potential. The brand's visual elements were inconsistent, leading to a fragmented image that didn't fully capture its vibrant and playful spirit. Despite the uniqueness of their products, Grit & Glaze struggled with low brand recognition in a competitive market. Additionally, the customer experience across various touchpoints, including online and offline platforms, lacked cohesion, making it difficult for customers to connect with the brand.
Solution
Sketchy Digital created a cohesive visual identity that encapsulates the brand's essence, including designing a new logo, color palette, typography, and marketing materials that reflect the brand's playful and elegant nature. We increased Grit & Glaze's visibility and recognition through strategic branding initiatives by developing a strong online and offline presence with visually appealing advertising and engaging social media content.
01
Logotype
Mold the logo
The name directly represents the essence of the brand, and its shape resembles that of a ceramist's creation. The irregular surface of the letters signifies the handmade quality, emphasizing human involvement in the beauty of the product. Additionally, the ampersand symbol is designed like a vase, giving a clue about the brand's category and the nature of Grit & Glaze's products.
02
Colors
Artistic touch
The colors chosen for this ceramics brand are quite unconventional. Typically, earthy, pastel shades come to mind. However, we decided to take a different approach. Since our target audience consists of energetic young people, we opted for bright, accent colors. Brick orange represents the color of clay. Blue symbolizes water, a crucial ingredient in the production process. Yellow, an additional color, represents the sun, which helps dry the clay before baking.
03
Typography
Well-rounded duo
For the Grit & Glaze brand, the chosen font pair is Lalezar and Gotham. Lalezar is confident, bold, and attention-grabbing, while Gotham provides easy readability for additional text without drawing attention to itself.
04
Advertising
Expertly crafted
The contemporary designs and sleek appearance highlight the emphasis on quality and expertise, effectively demonstrating Grit & Glaze's dedication to delivering joy and motivation through their distinctive ceramic items.
Let’s work together!
Got an upcoming project idea or looking for a strategic creative partner? We’re excited to meet with you and learn about your needs and goals. Contact us via the form below or email us directly at sales@sketchy.digital
Explore other projects
Alcyon
Alcyon is committed to providing endless possibilities for humanity's progress and pioneering nature through space exploration and technological advancement.
View details
Altoria
Altoria is a vibrant, contemporary music festival in California showcasing emerging alternative and rock artists nationwide.
View details
Able
Able is a trailblazing snack brand transforming the market with its innovative range of healthy bars made from sprouted oats.
View details
Arbora
Arbora is a remarkable brand that creates exquisite, handcrafted wooden furniture, capturing natural beauty's peaceful and awe-inspiring qualities.
View details
Memrify
Memrify is a mobile app that is designed to help you secure your important memories while also simplifying your daily life.
View details
MyoMechanix
MyoMechanix has established itself as a prominent player in the fitness industry, renowned for its dedication to providing top-of-the-line fitness products and services.
View details
MarinCo
MarinCo, a leader in the construction and development industry, redefines luxury and offers unparalleled opulent living spaces.
View details
Opal
The trailblazer in the disposable vape sector, transforming the vaping industry with a unique and revolutionary experience.
View details
Sappro
Sappro is a budding cider brand that offers an array of distinct and innovative flavors to tantalize your taste buds.
View details
Dazzly
Dazzly is a lively makeup brand designed exclusively for teens eager to showcase their individuality while nurturing their skin early on.
View details
Tikka Way
Tikka Way stands as a beacon of Indian culinary traditions, offering a fast-food experience that's as rich in flavor as it is in heritage.
View details
Hydrix: Plumbing & HVAC
Hydrix is a prominent player in the plumbing and air solutions industry, widely recognized for providing top-notch, sustainable products and services.
View details
Suncap Systems
Suncap Systems is a cutting-edge provider of solar energy solutions that specializes in installing high-quality solar panels for homes.
View details
Wagematic
Wagematic leads in payroll innovation, providing small to medium-sized businesses with a streamlined and flawless payroll management experience.
View details
Aventuro
Aventuro is a pioneering travel agency committed to enriching lives with the magic of world exploration. Aventuro crafts bespoke itineraries that resonate with individuality.
View details
Cloudbliss
Cloudbliss is a cloud storage service provider that caters to the varying needs of its users by offering unlimited storage space.
View details
Rove
Rove represents a vibrant barbershop brand positioned at the crossroads of style and innovation, embodying youthful boldness and creativity.
View details
DarkInk
DarkInk is a professional tattoo studio that provides a unique platform for individuals to express themselves through creative tattooing.
View details
Pixcup
A perfect place where the aroma of freshly brewed coffee blends with the nostalgic pixels of classic 8-bit games.
View details
Vortex Drive
Vortex Drive, a dynamic car dealership based in California, specializes in offering a wide range of new and used vehicles tailored to meet the modern consumer's lifestyle.
View details
Fable
Fable is a serene bookstore that creates a peaceful space for those with an insatiable appetite for reading an a curious mind.
View details
Hawthorne Law
Hawthorne Law stands at the forefront of legal expertise, offering a unique blend of traditional values and modern innovation.
View details
Eviggloo
Eviggloo is a lively and creative brand of kid's clothing that embraces the enchantment of childhood and the influence of play.
View details
Eden Gardens
Eden Gardens is a landscape design studio that strives to create a paradise for everyone.
View details
Morris Farm
A family-owned supplier of fresh organic farm products harvested with a deep love and respect for nature.
View details
Dentiform Group
The Dentiform Group is a leading provider of advanced dental techniques that aim to offer personalized care for the creation of healthy and radiant smiles that last for a lifetime.
View details
Vetlio
Vetlio is a team of veterinary specialists passionate about pets and dedicated to their health and well-being.
View details
ArmorUp
ArmorUp stands as a groundbreaking force in the fitness realm, offering a unique and transformative workout experience.
View details
ASCO Realty
Where luxury and the art of refined living converge to transform your real estate aspirations into reality.
View details
Lincoln Private Jets
Lincoln Private Jets offers premier flight experiences with an emphasis on safety and unparalleled luxury, complemented by exclusive member benefits.
View details
Broken Arrow
Boosting business visibility with ahead-of-the-curve digital marketing: boutique precision, global impact.
View details
Revalue Nature
Revalue Nature is a UK climate tech start-up that provides tools to project developers to analyze carbon projects from the ground up.
View details
Cohora
Building emotional connections by empowering brands to build their own online communities while amplifying loyalty.
View details
