Services
Brand Identity
Duration
4 weeks
Client
Fable Book Store
Date
Jan 2024
Fable Book Store
Fable is a serene bookstore that creates a peaceful space for those with an insatiable appetite for reading an a curious mind.
About
Fable isn't merely a bookstore; it's a haven for those who crave knowledge and exploration. In the world of Fable, books are more than just objects; they are infinite universes controlled by the power of letters. These letters are not just symbols, but the very essence of Fable's identity. This profound respect for the written word is evident in Fable's corporate style, which is rooted in simplicity, minimalism, and a deep engagement with our primary senses-touch and sight. Fable pays homage to the tangible and visual experiences that books provide, bringing to life the intimate connection between the reader and the written word.
Challenge
In today's digital world, where screens are ubiquitous in our daily lives, Fable experienced a unique challenge in trying to capture the essence of traditional reading in its visual identity and communication strategies. The brand needed to stand out in a highly competitive market, not just as another bookstore, but as a symbol of the tangible, sensory experience of reading. The challenge was to create a brand identity that conveyed Fable's core values of simplicity and sensory engagement while also appealing to a modern audience that craves authentic experiences beyond the digital realm.
Solution
Our design team at Sketchy Digital rose to the occasion with an innovative approach that honors the tactile and visual sensations of reading. By integrating embossing and cutting techniques into Fable's branding materials, we created a multi-sensory brand experience that invites interaction and exploration. This tactile element of the design, combined with a minimalist aesthetic, allows the beauty and simplicity of the written word to shine through.
01
Logotype
Spelled separately
The bookstore's logo is a simple and minimalistic design that emphasizes the importance of its letters. The spacing between them highlights each letter's individual significance. Additionally, the store's name directly references the diverse genres available for purchase.
02
Colors
Bold hues
The brand's colors are both subdued and striking, owing to the contrast between them. The color gray symbolizes paper, a blank canvas upon which ideas can be expressed. Meanwhile, dark gray represents the ink that gives life to writing and printing. The hue pink embodies dreams and lightness, whereas crimson connotes the qualities of inspiration, perseverance, and passion.
03
Typography
Precise lettering
We opted for the brand font based on its simplicity and uniqueness. Arimo was the perfect choice as it embodies both of these qualities. We utilize two variations of this font, rendering an additional font unnecessary.
04
Stationery & Merch
Fully immerse
As mentioned earlier, the brand's fundamental values are centered around the senses of touch and sight. To achieve this, we frequently employ die-cutting techniques, creating apertures that allow you to see everything. Similarly, we use embossing to add texture and volume that can be felt, further enhancing the sensory experience.
Books with history
We curated our limited edition cover collection with classic literature. The covers are bright and minimalistic, and you can easily remove them to enjoy the texture of the book.
Let’s work together!
Got an upcoming project idea or looking for a strategic creative partner? We’re excited to meet with you and learn about your needs and goals. Contact us via the form below or email us directly at sales@sketchy.digital
Explore other projects
Peak Performers
Peak Performers seek out qualified professionals with disabilities and match them with temporary, temp-to-hire, and direct hire opportunities with public and private sector employers.
View details
Arcana Jewelry
Arcana is a handmade silver jewelry brand inspired by the beauty of the moon, stars, and planets. Each piece lets you carry a bit of cosmic magic with you every day.
View details
Arbora (Christmas Edition)
Arbora is a remarkable brand that creates exquisite, handcrafted wooden furniture, capturing natural beauty's peaceful and awe-inspiring qualities.
View details
Alcyon
Alcyon is committed to providing endless possibilities for humanity's progress and pioneering nature through space exploration and technological advancement.
View details
Renova
Renova creates high-end home renovations, turning ordinary living spaces into beautiful homes.
View details
Altoria
Altoria is a vibrant, contemporary music festival in California showcasing emerging alternative and rock artists nationwide.
View details
Grit & Glaze
Grit & Glaze is a lively ceramics brand committed to infusing everyday life with distinctive pieces that are meticulously handcrafted to inspire and enchant.
View details
Able
Able is a trailblazing snack brand transforming the market with its innovative range of healthy bars made from sprouted oats.
View details
Arbora
Arbora is a remarkable brand that creates exquisite, handcrafted wooden furniture, capturing natural beauty's peaceful and awe-inspiring qualities.
View details
Memrify
Memrify is a mobile app that is designed to help you secure your important memories while also simplifying your daily life.
View details
MyoMechanix
MyoMechanix has established itself as a prominent player in the fitness industry, renowned for its dedication to providing top-of-the-line fitness products and services.
View details
MarinCo
MarinCo, a leader in the construction and development industry, redefines luxury and offers unparalleled opulent living spaces.
View details
Opal
The trailblazer in the disposable vape sector, transforming the vaping industry with a unique and revolutionary experience.
View details
Sappro
Sappro is a budding cider brand that offers an array of distinct and innovative flavors to tantalize your taste buds.
View details
Dazzly
Dazzly is a lively makeup brand designed exclusively for teens eager to showcase their individuality while nurturing their skin early on.
View details
Tikka Way
Tikka Way stands as a beacon of Indian culinary traditions, offering a fast-food experience that's as rich in flavor as it is in heritage.
View details
Hydrix: Plumbing & HVAC
Hydrix is a prominent player in the plumbing and air solutions industry, widely recognized for providing top-notch, sustainable products and services.
View details
Suncap Systems
Suncap Systems is a cutting-edge provider of solar energy solutions that specializes in installing high-quality solar panels for homes.
View details
Wagematic
Wagematic leads in payroll innovation, providing small to medium-sized businesses with a streamlined and flawless payroll management experience.
View details
Aventuro
Aventuro is a pioneering travel agency committed to enriching lives with the magic of world exploration. Aventuro crafts bespoke itineraries that resonate with individuality.
View details
Cloudbliss
Cloudbliss is a cloud storage service provider that caters to the varying needs of its users by offering unlimited storage space.
View details
Rove
Rove represents a vibrant barbershop brand positioned at the crossroads of style and innovation, embodying youthful boldness and creativity.
View details
DarkInk
DarkInk is a professional tattoo studio that provides a unique platform for individuals to express themselves through creative tattooing.
View details
Pixcup
A perfect place where the aroma of freshly brewed coffee blends with the nostalgic pixels of classic 8-bit games.
View details
Vortex Drive
Vortex Drive, a dynamic car dealership based in California, specializes in offering a wide range of new and used vehicles tailored to meet the modern consumer's lifestyle.
View details
Fable
Fable is a serene bookstore that creates a peaceful space for those with an insatiable appetite for reading an a curious mind.
View details
Hawthorne Law
Hawthorne Law stands at the forefront of legal expertise, offering a unique blend of traditional values and modern innovation.
View details
Eviggloo
Eviggloo is a lively and creative brand of kid's clothing that embraces the enchantment of childhood and the influence of play.
View details
Eden Gardens
Eden Gardens is a landscape design studio that strives to create a paradise for everyone.
View details
Morris Farm
A family-owned supplier of fresh organic farm products harvested with a deep love and respect for nature.
View details
Dentiform Group
The Dentiform Group is a leading provider of advanced dental techniques that aim to offer personalized care for the creation of healthy and radiant smiles that last for a lifetime.
View details
Vetlio
Vetlio is a team of veterinary specialists passionate about pets and dedicated to their health and well-being.
View details
ArmorUp
ArmorUp stands as a groundbreaking force in the fitness realm, offering a unique and transformative workout experience.
View details
ASCO Realty
Where luxury and the art of refined living converge to transform your real estate aspirations into reality.
View details
Lincoln Private Jets
Lincoln Private Jets offers premier flight experiences with an emphasis on safety and unparalleled luxury, complemented by exclusive member benefits.
View details
Broken Arrow
Boosting business visibility with ahead-of-the-curve digital marketing: boutique precision, global impact.
View details
Revalue Nature
Revalue Nature is a UK climate tech start-up that provides tools to project developers to analyze carbon projects from the ground up.
View details
Cohora
Building emotional connections by empowering brands to build their own online communities while amplifying loyalty.
View details
