Services
Brand Identity/ Web Design
Duration
8 weeks
Client
Dentiform Group
Date
November 2023
Dentiform Group
The Dentiform Group is a leading provider of advanced dental techniques that aim to offer personalized care for the creation of healthy and radiant smiles that last for a lifetime.
About
Dentiform Group is widely recognized as a beacon of excellence in the dental healthcare industry, owing to its exceptional expertise and unwavering commitment to quality care. The clinic prides itself on its diverse team of highly skilled dentists and orthodontists, each renowned for their proficiency in various facets of dentistry. This broad range of expertise positions Dentiform Group not only as a prominent healthcare provider but also as a distinguished leader in the fields of oral health and aesthetic dentistry.
Challenge
The Dentiform Group encountered a primary challenge in establishing a distinctive visual identity in a highly competitive market. The key to overcoming this challenge was to avoid generic designs while crafting a unique and eye-catching look. The objective was twofold: to differentiate the brand amidst a sea of competitors and to attract new clients through visually appealing and memorable design elements.
Solution
Our team at Sketchy Digital approached the challenge by combining creative and strategic thinking. The foundation of our solution was a powerful logo that represents the precision and care that Dentiform Group is renowned for. We also crafted a website and marketing materials that align with the company's values –professionalism and approachability. Our integrated approach enabled us to deliver a comprehensive solution that effectively conveyed the essence of Dentiform Group to its target audience.
01
Logotype
Simplicity meets symbolism
Dentiform Group's logo is a simple yet meaningful representation of the brand's values and services. The two curved lines that form the shape of a tooth are not just a design element, but they also symbolize the strong bond between the clinic and its clients. The pastel blue and red shades used in the logo create a sense of calmness and cleanliness, making it gentle and inviting to the eye.
Dr. Sophia Young
Dental hygienist
(555) 123-4567
@dr.young-sophia
Dr. Olivia Anderson
Pediatric dentist
(555) 123-4567
@dr.olivia-anderson
Dr. James Thompson
Prosthodontist
(555) 123-4567
@dr.james_thompson
Dr. Emily Williams
Prosthodontist
(555) 123-4567
@dr.emily-williams
Dr. David Harrison
Orthodontist
(555) 123-4567
@dr.david_harrison
Dr. Michael Auburn
Chief dental officer
(555) 123-4567
@dr.michaelauburn
Dr. Jacob Green
Dental implant specialist
(555) 123-4567
@dr.jacobgreen
Dr. Emma Peterson
Oral and maxillofacial surgeon
(555) 123-4567
@dr.emma-peterson
02
Typography
Type that talks health
Dentiform Group's visual identity is a perfect blend of Inclusive Sans Regular and Proxima Nova typography. This pairing not only creates a modern and professional look but also ensures that the textual elements are accessible and functional to a wide audience. The typography selection reflects the brand's values and principles, showcasing its meticulous approach to both form and function.
03
Colors
Coloring care
The selection of brand colors is a critical decision in defining a brand's visual identity and evoking emotions. The Dentiform Group has deliberately chosen pastel shades of blue, coral, white, and black to establish a visual representation of their brand. Pastel blue instills confidence and dependability, coral adds warmth and friendliness, white conveys cleanliness and purity, and black denotes sophistication and professionalism. This balanced and effective color scheme resonates with the brand's values and attributes and embodies a sense of reliability and trustworthiness.
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04
Website
Navigating aesthetics
See website
The Dentiform Group's website exhibits a minimalistic, elegant look with a fresh color palette. The clean and well-organized layout ensures easy navigation, with every element placed deliberately. High-quality images along with 3D UI elements add a modern touch and elevate user engagement, thereby enhancing the overall experience. The website is a perfect amalgamation of style, simplicity, and functionality, which precisely reflects the brand's commitment to professionalism, quality care, and utmost patient satisfaction.
Let’s work together!
Got an upcoming project idea or looking for a strategic creative partner? We’re excited to meet with you and learn about your needs and goals. Contact us via the form below or email us directly at sales@sketchy.digital
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