Services
Brand Identity
Duration
4 weeks
Client
Broken Arrow Digital
Date
July, 2023
BROKEN ARROW
Boosting business visibility with ahead-of-the-curve digital marketing: boutique precision, global impact.
About company
Broken Arrow isn't just any marketing agency; they're game-changers. By leveraging the power of advanced digital marketing initiatives, they aim to transform how businesses flourish, making them more visible and drastically increasing their revenue. Amidst a sea of agencies, Broken Arrow shines with its forward-thinking marketing approaches. Their unparalleled boutique attention to every tiny detail is commendable.
Challenge
The client aspired to distinguish their marketing agency from the stereotypical, cold corporate image. They envisioned a brand that would echo their creativity, yet retain an air of professionalism. Striking this delicate balance required me to design an identity that was simultaneously playful and serious, vibrant yet understated, and youthful while being approachable. This intricate dance of contrasting elements pushed our design boundaries, demanding a harmonious blend of innovation and restraint.
Solution
Tackling the challenge head-on, we whipped up a visual identity that hit all the right notes. Using cool design tricks, we mixed bright motifs with clean layouts. The result? A fresh and snazzy brand look that's fun yet all kinds of professional, making sure the agency stands out from the usual corporate crowd.
01
Logotype
Flexibility in display
The logo's core symbol is versatile, suitable for framed or unframed display. Regardless of its use, it's vital to keep a clear distance from its edge to surrounding elements, ensuring clarity and preserving its integrity across different settings.
Flexible, not fragile
The logo's components can be flexibly adjusted, moved, or removed while staying true to its design logic. This flexibility allows for tailored versions to accommodate different identity elements of varying lengths. It's key to remember that only horizontal adjustments are permissible. This means the logo can be stretched or compressed horizontally, with slight rearrangements, while keeping the proportions of related elements intact.
02
Typography
Embracing the elegance
For typography, we chose Poppins, a geometric sans-serif font launched by Indian Type Foundry in 2014. It's open-source and freely available on Google Fonts. To ensure a cohesive design, we've set specific font sizes and styles for different contexts. Our design guidelines provide a clear breakdown of the sizes, weights, and best practices for using these text elements.
03
Colors
Hues that resonate
The identity palette is crafted for vibrant and memorable color combinations that resonate with the company's essence. It encompasses accent, basic, and supporting colors. However, it's worth noting that the palette steers clear of shades.
STRICT BLACK
HEX 222222
RGB 34 34 34
QUICK SILVER
HEX A3A3A3
RGB 163 163 163
ACCENT ORANGE
HEX E15D0A
RGB 225 93 10
ALABASTER
HEX EFECE5
RGB 239 236 229
04
Usage
Adaptable. Recognizable. Powerful.
The brand identity system we crafted is incredibly versatile, seamlessly adapting to diverse formats. Whether it's the subtle branding on corporate swag like notebooks and shirts or the more prominent display on packaging materials, the design stands out. Even on large-scale platforms like billboards, the identity retains its clarity and impact. This adaptability ensures that the brand remains consistent and recognizable across various touchpoints, strengthening its presence in the market.
Let’s work together!
Got an upcoming project idea or looking for a strategic creative partner? We’re excited to meet with you and learn about your needs and goals. Contact us via the form below or email us directly at sales@sketchy.digital
Explore other projects
Peak Performers
Peak Performers seek out qualified professionals with disabilities and match them with temporary, temp-to-hire, and direct hire opportunities with public and private sector employers.
View detailsArcana Jewelry
Arcana is a handmade silver jewelry brand inspired by the beauty of the moon, stars, and planets. Each piece lets you carry a bit of cosmic magic with you every day.
View detailsArbora (Christmas Edition)
Arbora is a remarkable brand that creates exquisite, handcrafted wooden furniture, capturing natural beauty's peaceful and awe-inspiring qualities.
View detailsAlcyon
Alcyon is committed to providing endless possibilities for humanity's progress and pioneering nature through space exploration and technological advancement.
View detailsRenova
Renova creates high-end home renovations, turning ordinary living spaces into beautiful homes.
View detailsAltoria
Altoria is a vibrant, contemporary music festival in California showcasing emerging alternative and rock artists nationwide.
View detailsGrit & Glaze
Grit & Glaze is a lively ceramics brand committed to infusing everyday life with distinctive pieces that are meticulously handcrafted to inspire and enchant.
View detailsAble
Able is a trailblazing snack brand transforming the market with its innovative range of healthy bars made from sprouted oats.
View detailsArbora
Arbora is a remarkable brand that creates exquisite, handcrafted wooden furniture, capturing natural beauty's peaceful and awe-inspiring qualities.
View detailsMemrify
Memrify is a mobile app that is designed to help you secure your important memories while also simplifying your daily life.
View detailsMyoMechanix
MyoMechanix has established itself as a prominent player in the fitness industry, renowned for its dedication to providing top-of-the-line fitness products and services.
View detailsMarinCo
MarinCo, a leader in the construction and development industry, redefines luxury and offers unparalleled opulent living spaces.
View detailsOpal
The trailblazer in the disposable vape sector, transforming the vaping industry with a unique and revolutionary experience.
View detailsSappro
Sappro is a budding cider brand that offers an array of distinct and innovative flavors to tantalize your taste buds.
View detailsDazzly
Dazzly is a lively makeup brand designed exclusively for teens eager to showcase their individuality while nurturing their skin early on.
View detailsTikka Way
Tikka Way stands as a beacon of Indian culinary traditions, offering a fast-food experience that's as rich in flavor as it is in heritage.
View detailsHydrix: Plumbing & HVAC
Hydrix is a prominent player in the plumbing and air solutions industry, widely recognized for providing top-notch, sustainable products and services.
View detailsSuncap Systems
Suncap Systems is a cutting-edge provider of solar energy solutions that specializes in installing high-quality solar panels for homes.
View detailsWagematic
Wagematic leads in payroll innovation, providing small to medium-sized businesses with a streamlined and flawless payroll management experience.
View detailsAventuro
Aventuro is a pioneering travel agency committed to enriching lives with the magic of world exploration. Aventuro crafts bespoke itineraries that resonate with individuality.
View detailsCloudbliss
Cloudbliss is a cloud storage service provider that caters to the varying needs of its users by offering unlimited storage space.
View detailsRove
Rove represents a vibrant barbershop brand positioned at the crossroads of style and innovation, embodying youthful boldness and creativity.
View detailsDarkInk
DarkInk is a professional tattoo studio that provides a unique platform for individuals to express themselves through creative tattooing.
View detailsPixcup
A perfect place where the aroma of freshly brewed coffee blends with the nostalgic pixels of classic 8-bit games.
View detailsVortex Drive
Vortex Drive, a dynamic car dealership based in California, specializes in offering a wide range of new and used vehicles tailored to meet the modern consumer's lifestyle.
View detailsFable
Fable is a serene bookstore that creates a peaceful space for those with an insatiable appetite for reading an a curious mind.
View detailsHawthorne Law
Hawthorne Law stands at the forefront of legal expertise, offering a unique blend of traditional values and modern innovation.
View detailsEviggloo
Eviggloo is a lively and creative brand of kid's clothing that embraces the enchantment of childhood and the influence of play.
View detailsEden Gardens
Eden Gardens is a landscape design studio that strives to create a paradise for everyone.
View detailsMorris Farm
A family-owned supplier of fresh organic farm products harvested with a deep love and respect for nature.
View detailsDentiform Group
The Dentiform Group is a leading provider of advanced dental techniques that aim to offer personalized care for the creation of healthy and radiant smiles that last for a lifetime.
View detailsVetlio
Vetlio is a team of veterinary specialists passionate about pets and dedicated to their health and well-being.
View detailsArmorUp
ArmorUp stands as a groundbreaking force in the fitness realm, offering a unique and transformative workout experience.
View detailsASCO Realty
Where luxury and the art of refined living converge to transform your real estate aspirations into reality.
View detailsLincoln Private Jets
Lincoln Private Jets offers premier flight experiences with an emphasis on safety and unparalleled luxury, complemented by exclusive member benefits.
View detailsRevalue Nature
Revalue Nature is a UK climate tech start-up that provides tools to project developers to analyze carbon projects from the ground up.
View detailsCohora
Building emotional connections by empowering brands to build their own online communities while amplifying loyalty.
View details