Services
Brand Identity/ Web Design
Duration
8 weeks
Client
ArmorUp
Date
July, 2023
ArmorUp
ArmorUp stands as a groundbreaking force in the fitness realm, offering a unique and transformative workout experience.
About company
ArmorUp is not merely a fitness brand—it's a revolution emphasizing strength, resilience, and empowerment. Our mission is to awaken the inner warrior in each member, fueling them with the confidence to chase their fitness aspirations with zeal and tenacity. We cultivate an environment that champions progress and positivity, propelling every individual to transcend their boundaries and embark on a path of holistic well-being. With ArmorUp, you're not just exercising; you're joining a community dedicated to life-changing transformations.
Challenge
ArmorUp faced the challenge of expressing its mission through corporate style without overwhelming potential customers with a heavy-handed motivational approach. It needed a visual identity that would be concise and modern, yet carry the message of medieval warrior power that ArmorUp represents.
Solution
In collaboration with ArmorUp, our goal was to craft a visual identity that encapsulated their relentless drive for excellence and vitality. Drawing inspiration from both the fitness realm and the brand's warrior ethos, we integrated stylized representations of sports equipment. The result was an emblematic design that not only mirrors ArmorUp's foundational mission but also deeply resonates with its community.
01
Logotype
Behind the 'A': the warrior's emblem
Warriors are frequently characterized by their helmets. In our logo for ArmorUp, we've melded this iconic symbol with the letter 'A', the initial of our brand. The typeface selected for the emblem exudes stability, clarity, and assurance. Together, these elements forge a unified, striking, and unforgettable design that mirrors the unwavering spirit of the warrior mindset.
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02
Typography
Courage in every detail
A robust brand identity thrives on meticulous attention to detail. Central to this identity is the choice of fonts that resonate with the brand's ethos. In our quest for perfection, we handpicked two typefaces – Roboto and Lexend. These fonts epitomize ArmorUp's dual values of fortitude and finesse, ensuring that every ArmorUp message consistently imprints a potent and enduring mark on its audience.
03
Colors
A palette of power
The color scheme of ArmorUp encapsulates a commanding visual identity. This blend of pulsating energy and unyielding might is crafted to kindle the spirit of ArmorUp members, driving them to realize their utmost potential. Neon green stands as a beacon, symbolizing the relentless drive that propels individuals forward, reinforcing the belief that they are indomitable on their quest for peak fitness. Deep black exudes an aura of authority, enigma, and elegance. Together, these hues represent the steadfast shield that guards ArmorUp’s warriors, empowering them to tackle challenges head-on and achieve their aspirations.
HEX
#202020
RGB
32, 32, 32
CMYK
72%, 66%, 65%, 74%
HEX
#DBFE52
RGB
218, 254, 82
CMYK
18%, 0%, 84%, 0%
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HEX
#2D2D2D
RGB
45, 45, 45
CMYK
70%, 64%, 63%, 64%
HEX
#F8FE9F
RGB
248, 254, 159
CMYK
5%, 0%, 46%, 0%
HEX
#787878
RGB
120, 120, 120
CMYK
54%, 46%, 45%, 11%
HEX
#FCFFD2
RGB
252, 255, 210
CMYK
2%, 0%, 21%, 0%
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04
Swag & stationery
Gear fit for a warrior
ArmorUp's merchandise and stationery collections are thoughtfully designed to inspire, educate, and drive members throughout their fitness odyssey. Seamlessly merging style with utility, these premium-quality products not only augment workout sessions but also uplift active lifestyles. With a deliberate and purpose-driven approach, the ArmorUp merchandise range aims to embolden members, enabling them to pursue their fitness objectives with assuredness and grace.
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05
Website & mobile app
Beyond the gym: digital fitness revolution
We equipped ArmorUp with an integrated suite of web and mobile applications, ensuring a refined and consistent brand presence across diverse platforms. The intuitive interface allows members to effortlessly track their goals, while engaging articles and tailored workouts targeting specific muscle groups keep them inspired and on track.
Landing page
ArmorUp's landing page embodies the very essence of its brand identity. With striking visuals, persuasive messaging, and intuitive navigation, it captivates visitors instantly. More than just a digital entryway, it invites users to dive deep into the ArmorUp universe, encouraging them to embark on a journey of strength, resilience, and self-improvement.
Mobile app
ArmorUp's mobile app delivers an immersive fitness journey right in the palm of your hand. Boasting an intuitive interface, tailored features, and robust community engagement, the app provides seamless access to classes, workouts, and progress monitoring. Coupled with the support of the ArmorUp community, members are empowered to reach their fitness milestones and maintain their motivation.
06
Print
Visual inspiration
Every print from ArmorUp is meticulously designed to inspire, enlighten, and motivate members on their warrior's path. These captivating banners and posters do more than just draw the eye; they stand as enduring beacons, reminding members of their fitness aspirations.
Let’s work together!
Got an upcoming project idea or looking for a strategic creative partner? We’re excited to meet with you and learn about your needs and goals. Contact us via the form below or email us directly at sales@sketchy.digital
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