Services
Brand Identity
Duration
4 weeks
Client
Arcana Jewelry
Date
July 2024
Arcana Jewelry
Arcana is a handmade silver jewelry brand inspired by the beauty of the moon, stars, and planets. Each piece lets you carry a bit of cosmic magic with you every day.
About
Arcana is a jewelry brand inspired by the magic of the night sky. Each piece is handmade from silver, capturing the beauty of the moon, stars, and planets. Designed with care, these pieces bring the mystery of the cosmos to life, perfect for those who feel a special connection to the universe. Arcana isn’t just jewelry; it’s a little piece of the sky you can wear every day.
Challenge
To stand out for a Gen Z audience, Arcana needs a brand identity that feels both authentic and enchanting. This generation values self-expression and seeks brands with meaning, so the identity should emphasize the cosmic inspiration behind each handmade piece, connecting it to themes of individuality, mystery, and wonder. The brand could use vibrant, ethereal visuals across social media with a focus on storytelling, sharing the journey of how each piece is crafted and its connection to the universe.
Solution
Sketchy Digital Studio envisions a brand identity for Arcana that brings the cosmic theme of “space jewelry” to life in a fresh, modern way. Building on the clean, minimalist logo with its soft blue tones, the new identity would incorporate subtle star and celestial accents in visuals and a day-sky-inspired background for social media and web content. The website would offer a behind-the-scenes look at the handcrafted process, showcasing Arcana’s commitment to sustainable, artisanal design. This refreshed brand identity aims to resonate with Gen Z's love for unique, meaningful style with a cosmic touch.
01
Logotype
A celestial emblem
The Arcana logo features a clean, minimalist design with a soft blue color. The standout detail is the letter "C," which is styled as a clasp, subtly connecting to the brand's jewelry focus. Beneath the name, the words "space jewelry" are written in a smaller, elegant font, emphasizing the brand’s cosmic inspiration.
02
Typography
Distinction and modernity
Gruppo adds an artistic touch, showing Arcana’s cosmic inspiration, while Urbanist gives a modern, readable base. Together, they reflect Arcana’s focus on precision and timeless design.
03
Colors
Symbolizing the universe
This color palette perfectly captures the vibe of Arcana — a fresh, cosmic-inspired jewelry brand. The mix of light blue, deep black, and soft white gives off that endless, mysterious feel of the universe, while keeping things modern and timeless. It creates a clean, inviting look that totally captures Arcana's style and spirit.
04
Print materials
From cosmos to client
The carefully crafted marketing materials tell a story of elegance, mystery, and beauty, positioning Arcana as a high-end jewelry brand inspired by the magic of the cosmos. This approach speaks to customers who love modern design and want a deep, meaningful connection to the universe.
05
Social Media
Visual storytelling
Arcana's social media design combines cosmic symbols with modern style to create a top-notch visual experience. It highlights the brand as a high-end, universe-inspired jewelry line, using celestial imagery, bold colors, and a focus on products and storytelling to capture Arcana's unique vibe.
Let’s work together!
Got an upcoming project idea or looking for a strategic creative partner? We’re excited to meet with you and learn about your needs and goals. Contact us via the form below or email us directly at sales@sketchy.digital
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