Services
Visual Identity
Duration
3 weeks
Client
Arbora
Date
October 2024
Arbora
Arbora is a remarkable brand that creates exquisite, handcrafted wooden furniture, capturing natural beauty's peaceful and awe-inspiring qualities.
About
Arbora is a brand that creates beautiful, handcrafted wooden furniture inspired by the calm and beauty of forests. They focus on sustainability and quality craftsmanship, making pieces that are uniquely artistic and truly capture the eye. Their furniture becomes a statement piece in any home.
Challenge
Arbora partnered with Sketchy Digital for the upcoming holiday season. They wanted to establish a clear festive identity that showed their craftsmanship and values, while telling a more engaging Christmas story to connect better with its customers. They lacked a distinct visual presence that reflected the warmth and craftsmanship of their Christmas offering.
Solution
Sketchy Digital addressed these challenges by first conducting a deep dive into Arbora's brand, focusing on the Christmas season. We created a festive visual look that made the brand standout during the holiday season. This new Christmas-themed look not only helped Arbora differentiate themselves but also allowed them to connect more with customers, showcasing the warmth and handcrafted quality.
01
Logotype
Embodying nature and Christmas season
The Arbora logo embraces a Christmas theme with a clean, modern design featuring smooth, connected lettering. Together, we designed a custom piece of wooden furniture, inspired by the shape of a Christmas tree, to amplify the holiday atmosphere and bring a unique, festive touch to the design. We’ve also adapted the color palette to reflect the season as well as added Christmas elements throughout the brand’s website.
02
Colors
Sleigh the shades!
Arbora's Christmas color palette is designed to reflect the brand’s focus on nature, elegance, and holiday charm. Each color evokes the warmth and beauty of winter wood and holiday pine, creating a festive and cohesive look.
03
Digital & print materials
Delicacy in every detail
Arbora’s Christmas marketing materials have a festive yet elegant feel that really reflects their focus on craftsmanship and nature. With a clean, minimalist design and a wintery palette of soft grays and greens, the natural beauty of their wood products shines through, perfectly capturing the holiday spirit.
Let’s work together!
Got an upcoming project idea or looking for a strategic creative partner? We’re excited to meet with you and learn about your needs and goals. Contact us via the form below or email us directly at sales@sketchy.digital
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