Services
Visual Identity
Duration
9 weeks
Client
Arbora
Date
June 2024
Arbora
Arbora is a remarkable brand that creates exquisite, handcrafted wooden furniture, capturing natural beauty's peaceful and awe-inspiring qualities.
About
Arbora is a distinguished brand dedicated to crafting exceptional handcrafted wooden furniture that captures the serene and majestic qualities of forests. Known for its commitment to sustainability, meticulous craftsmanship, and the natural beauty of wood, Arbora produces pieces that are both functional and artistically unique.
Challenge
Before partnering with Sketchy Digital, Arbora faced several significant challenges. Despite its dedication to quality and sustainability, the brand struggled to achieve strong market recognition. Additionally, Arbora lacked a cohesive visual identity that effectively communicated its core values and superior craftsmanship, making it difficult to stand out from other brands that also emphasize sustainability and craftsmanship. Also, Arbora needed to enhance its emotional engagement with potential customers through compelling visual storytelling.
Solution
Sketchy Digital addressed these challenges by conducting an in-depth audit of Arbora’s existing brand elements and market position, followed by the development of a cohesive visual identity system. This enhanced visual identity improved brand recognition and market differentiation and fostered a deeper emotional connection with consumers.
01
Logotype
Embodying nature
The Arbora logo showcases a sleek, modern design with interconnected, flowing typography that mimics the natural curves of wood grain. These design elements work together to convey the brand's core values of nature, authenticity, craftsmanship, sustainability, and elegance.
02
Typography
Font fusion
Gayathri Regular and Chivo Light create a balanced and cohesive typographic system that enhances Arbora's visual identity. This combination of fonts supports the brand's narrative, highlighting its dedication to quality craftsmanship, timeless design, and a deep connection to nature.
03
Colors
Timeless shades
Arbora's color palette is thoughtfully curated to reflect the brand's dedication to nature, elegance, and timeless design. Each color is selected to evoke the natural beauty and warmth of wood, creating a cohesive and harmonious visual presentation.
04
Digital & print materials
Finesse in every detail
Arbora's marketing materials showcase a sophisticated and cohesive visual style that emphasizes the brand's values of craftsmanship, nature, and elegance. The minimalist design, featuring ample white space and a serene color palette of soft creams and light grays, highlights the natural beauty of the wood products.
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Let’s work together!
Got an upcoming project idea or looking for a strategic creative partner? We’re excited to meet with you and learn about your needs and goals. Contact us via the form below or email us directly at sales@sketchy.digital
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