Services
Packaging Design
Duration
12 weeks
Client
Vital Antioxidants, LLC
Date
October 2023
Able
Able is a trailblazing snack brand transforming the market with its innovative range of healthy bars made from sprouted oats.
About
Able is a company dedicated to providing food that empowers people with a wide selection of protein snack bars and overnight oats with organic black oats — a unique and nutritionally superior grain known for its high antioxidant content. With a mission to promote overall well-being, from brain function to digestive health, Able’s products are designed to be of high nutritional value, free of gluten and GMO, plant-based and dairy-free. The company also has a strong commitment to environmental sustainability, using eco-friendly practices in their operations.
Challenge
Able faced a few significant challenges. Their visual identity was inconsistent, making it hard for consumers to recognize and connect with the brand. The packaging design didn’t clearly highlight the unique benefits of sprouted oats or the added value of essential minerals and probiotics. Additionally, their website wasn’t engaging enough to turn visitors into loyal customers. Their marketing materials were inconsistent and uninspiring, which made it difficult for the brand to effectively tell the unique story of creating a healthy snack alternative, different from what’s already out there in the market.
Solution
At Sketchy Digital, we created a unified visual identity system for Able that really brings the brand to life. This included a modern logo, a dynamic color scheme, and distinctive typography that all reflect Able’s dedication to wellness and innovation. Our packaging design immediately grabs the attention with its vibrant colors and playful visuals while at the same time highlighting the benefits of sprouted oats and essential minerals. We also developed a user-friendly website that showcases their product range, with science-backed information on sprouted oats. We designed marketing materials thats consistently communicate Able’s brand positioning, resonating with the current generation health-conscious consumers.
01
Logotype
Symbol of wellness
The new logo captures Able’s commitment to health, innovation and accessibility through a fun, sleek and modern design. The logo features the brand name in a smooth, rounded typeface that seems friendly and approachable. The simple blue dot at the end of the word “able,” symbolizes the brand’s key message of making the consumer feel more “able”, nothing more and nothing less.
02
Typography
The perfect match
The Outfit typeface is the key element of Able’s brand identity, being modern, approachable and playful. Its use reinforces Able’s idea to attract today’s health-conscious consumer.
03
Colors
Refreshment in shades
Able’s brand identity uses a color palette featuring accent blue, black, grey, beige, and white, showing innovation, balance, warmth, and clarity. The accent blue emphasizes freshness and commitment to health. Together, these colors form a cohesive and visually appealing identity that reflects Able's dedication to health and wellness.
04
Packaging
Choose your flavor
Able's protein bars come in bright, colorful packaging that highlights each flavor. The packaging features playful illustrations of ingredients like berries, nuts, and cocoa, showing the bars' natural and healthy qualities. The colors are carefully matched to the flavors, with light pastels for the milder options and deeper shades for the richer ones, making it easy for customers to pick their favorite flavor.
Sprouted black oats & double blueberry
These bars, rich in antioxidants from sprouted oats and double blueberries, support immune health while offering a delicious snack. The purple, blue, and green packaging highlights the blueberry flavor and Able's focus on nutritious, appealing products.
Sprouted black oats & peanut butter
A vibrant yellow background with detailed peanut and leaf illustrations highlights the nutty taste and wholesome ingredients. Rich in healthy fats and protein, these peanuts make Able's snacks nutritious and full of energy.
Sprouted black oats & pecan cacao
The packaging features detailed illustrations of pecans, cacao pods, and green leaves, highlighting the rich, nutty flavor and deep taste of cacao. These visuals emphasize natural ingredients, reflecting Able's commitment to promoting wellbeing.
Sprouted black oats & chocolate chips sea salt
A warm beige background once again conveys simplicity and naturalness, aligning with the brand's focus on wholesome ingredients. Pops of blue highlight the added ingredient of salt to the well-known chocolate flavor, making it easier for the consumer to visually pick-up the taste of the snack bar.
The packaging design strikes a perfect balance between lively illustrations and a sleek layout, making it both appealing and user-friendly. This approach enhances the product's visibility on the shelves and grabs customers' attention, setting it apart from competitors.
Every aspect of the packaging design, from the color palette to the illustrative components, has been carefully crafted to reflect Able's core principles of wellness, simplicity, and wholesome goodness.
We meticulously select packaging materials based on both their visual appeal and sustainability. Using eco-friendly inks and recyclable materials aligns with Able's commitment to environmental responsibility and health-conscious living.
Able's packaging creates a strong connection with consumers through its approachable and friendly design elements. The simple lines and welcoming colors give the product an inclusive feel, reflecting the brand's mission to offer wholesome snacks for everyone.
05
Stationary & SWAG
Express the wellness
The design for Able's merchandise is modern and cohesive, reflecting the brand's core values. Clean lines, simple and fun graphics, and a consistent color palette highlight Able's commitment to wellness, empowerment, and natural nutrition.
06
Website
Navigating health
Able's website design reflects the brand's focus on health, innovation, and simplicity. With a modern, easy-to-navigate interface, it enhances the user experience while showcasing Able's commitment to nutritious and healthy snack options.
See website
Let’s work together!
Got an upcoming project idea or looking for a strategic creative partner? We’re excited to meet with you and learn about your needs and goals. Contact us via the form below or email us directly at sales@sketchy.digital
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