For Super Bowl LVII, held in the vicinity of Phoenix, Arizona's grandest city, we've conceptualized a unique product packaging design for one of America's most cherished beers. Drawing inspiration from the host city's emblematic symbol, the design showcases a meticulously hand-drawn phoenix, soaring majestically with a football securely gripped in its talons. The vibrant hues of the phoenix, juxtaposed against the sleek finish of the beer can, not only pay homage to the city's namesake but also encapsulate the fervor and excitement of the Super Bowl.
